Direct Mail > 12 Fast Fixes to Boost Mail Response

In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way. To survive in direct mail, you need a few tricks up your sleeve for improving

Direct Mail > Design and legibility: 7 tips for high ad readership

Meaningful sales messages are transmitted through language, not design. The goal of design, therefore, is to encourage and support readership. In general, a designer should strive to:

Direct Mail > Design and legibility: 10 basic principles of reading

With no special instruction, people instinctively learn spoken language. In fact, within just three years, an infant will master a vocabulary of about 1,000 words. Reading, however, must be taught. It’s a difficult process, and even after years of instr

Direct Mail > 12 Fast Fixes to Boost Mail Response

In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way. To survive in direct mail, you need a few tricks up your sleeve for improving

Direct Mail > 9 Ways to Improve Your Direct Mail Brochure

Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too! Whether you call it a brochure, circular, or flyer, make sure it's doing its job -- laying out all of the features and benefi