Internet Marketing > The Importance of Keywords and Keyword Placement For Your Website

You've made the decision. It's now time to either build a website for your business or do a redesign on your current website that just isn't bringing in the business you would like.

Direct Mail > The 10 Deadliest Words and Phrases in Business

Take a look at the next four or five letters, e-mails, and memos that cross your desk. Do they sing out with clarity and precision? Or do they sound as if they were written by a lawyer in a Charles Dickens novel? Worse yet: do they sound like they were wr

Direct Mail > Top 10 Direct Mail Mistakes

In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales.

Direct Mail > Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.

Direct Mail > Boosting Your Business-to-Business Sales

Selling to the business buyer is not as different as some would have you believe. Business buyers are just people, with the same problems, fears, feelings, and dreams as everyone else. However, they are particularly busy. They are often not spending their