Direct Mail > The Top 5 Direct Mailing Best Practices

As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo?, marketers are challenged in managing multi-channel messaging opportunities. That’s why mailstream marketing – the direct

Direct Mail > 11 Rules for Testing Direct Mail Creative

Most direct marketers face limited funding and time for testing creative strategies and executions. With the little bit of money available, managers must structure creative tests very carefully. Here are eleven rules for doing that.

Direct Mail > How to Boost Your Direct Mail Response Rate

Direct mail marketing rules are made to be broken, or so I'm told. So break this one and see what happens.

Marketing > Steps to Avoiding Overused Gobbledygook

Just as teenagers use catch phrases, certain words and phrases crop up again and again in Web sites and news releases-so much so that the gobbledygook grates against my nerves and many other people's, too.

Sales > Writing the Sales Letter of Your Life

Forget, for a moment, all of those rehashed formulas for writing a great sales letter. Sure you want to follow those tried and true rules of direct marketing, and you need to know which rules you are breaking when you toss them out the window, right?