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You've made the decision. It's now time to either build a website for your business or do a redesign on your current website that just isn't bringing in the business you would like.

If you expect to achieve sustained growth for your Web business and you don't have a plan in place to get you there, you might as well forget it. Growing a profitable Web Business is a strategic process that requires long range vision, careful planning, p

There is one tried and true cliche in getting income for your website: That is website traffic. Bottom line. If no one visits your site, it hardly stands a chance of producing an income. Many sites have tried and failed in doing so, and this results to th

Testing your website pages, especially landing pages, squeeze pages and sales pages is one of the most profitable things you can do to tweak your pages and gain higher conversions. On top of that, you can learn more about copywriting though split tests an

Businesspeople possess a unique opportunity to be more than just a cash funnel to their customers. A few steps to improve the company blog can work wonders for customer relations.

If you've tried your hand at building an Internet-based business but haven't yet reached the success you want, find out about these 11 deadly mistakes and how to avoid them.

As an email marketer you may face email deliverability issues every day. Whether you're sending a personal email or bulk customer communication, electronic messages are frequently intercepted, filtered, erroneously labeled as spam, bounced or returned to

Online newsletters and ezines are one of the most cost-effective tools you can use to market your business. Customers and prospects who subscribe to your newsletter mailing list are giving you the opportunity to establish a relationship with them. Once th

In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or "fool the search engines." Good SEO skills are mor

A sitemap is a little-known secret to enhancing your Web site's position in the search engine listings. No, it's not a killer secret that will draw in thousands of new visitors overnight, but it is an important addition to your toolset, a

Everything on the Internet starts with a domain name!

Great web page design is very important to making sure that your customers see your company in the way that you want them to. Just as you put a great deal of effort, time and resources in ensuring that your bricks and mortar storefront is bright, clean, a

Google PageRank is important in building traffic to your website for a number of reasons. Before we discuss why, here is quick heads up on how it works.

A web site does not stop with ownership. Work has to be done such as getting it optimized for search engines. Your web site has to be made search engine friendly, that is to say, it must meet certain expectations of the "crawlers" or "spiders" of search e

How many times have you visited one of the many "professional" blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) "build great content?"

One of the biggest challenges many of my clients face is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you.

Should you try to revive consumer relationships that are failing because e-mail has become undeliverable or unresponsive, or should you simply drop them from future campaigns?

Every week I get asked to look at business websites and tell the owners why they're not getting the results they want. Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminisc

Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use,

Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page.

When website owners and marketers talk about online marketing, they often refer to SEO and PPC. Email marketing can sometimes be overlooked despite being one of the most powerful methods to reach potential customers and to keep existing customers coming b

Oneupweb recently polled our people on the front lines -- our project managers and their team leaders -- to see where they will be helping clients focus their attention during the first quarter of 2008. We've assembled their results and organized them int

And in other search engines, too!

Oneupweb recently polled our people on the front lines -- our project managers and their team leaders -- to see where they will be helping clients focus their attention during the first quarter of 2008. We've assembled their results and organized them int

Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes to executing marketing plans.

The world was once black and white. The television had black and white programs and publications were mostly black. However, in the 60s, all that changed to what we see today. Therefore, we know color is now the best means of drawing attention to any medi

A poorly written headline is fatal to online marketing efforts. Internet marketers must learn to write each of the following types of headlines.

Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top ranking

Your Web site is an ideal venue for holding your customers' attention. But how do you measure the success of your efforts?

Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!

Cross-promotion is an easy, inexpensive method for generating more traffic and more revenue for your business and for the business of your promotional partners.

by Chris Haycock

Sure Do It Yourself SEO can seem very daunting at first sight, but once you put together a plan of SEO action steps for yourself it can be much easier than you think. One thing I tell most of my clients is that SEO is not rocket science. There are clear

Maybe you don't have time to start your own blog. Or you find the concept of regular updates slightly intimidating. But you want to create an online presence for your company. TJ McCue says it isn't an all-or-nothing proposition. You can ease into the blo

Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well?

Last month, Scott Brinker told you the top five bad things about landing pages. Now that you know what to avoid, it’s time to incorporate the good—they were created for a good reason after all! Here are the five best things about landing pages

Trying to cram as much of it as possible onto one page puts the burden on the respondent to sift through it. Unfortunately, most of the time, they’re just not that into you yet. Scott Brinker reveals the top five bad things about landing pages.

Back in the days, everyone and their dog wanted to have a website for any reason. Even just to display dog/cat photos.

The effectiveness of email marketing campaigns depends more and more on the inventiveness of marketing and creative teams, according to a white paper by Performance Communications Group (PCG), which suggests seven ways to help emails keep their impact.

I hesitate to single out a handful of "must-have" words for your Web site. It brings to mind the overblown promises of "power words" and the like. "Power words" strike me as being about as useful as "power naps" and "power lunches." Heavy on hype and ligh

Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such

Looking for an inexpensive way to market your products or services? While direct mail is an effective marketing tool, a great follow up is an e-mail newsletter, also called e-newsletters or e-zines. What can an e-mail newsletter do for you?

A direct marketing website can have a variety of purposes. Most marketing sales websites will have an objective of collecting email addresses in their database for future marketing campaigns. Here are 6 tactics from Craig Huey to help you increase your da

Email has a lot of advantages. You can reach people without having to find them first. You don't have to bother with initial pleasantries, and everyone knows that your brief message doesn't have to be nice. It just has to be factual.

Right now, in every community in America, increasing numbers of people of all ages are turning to the world wide web to find products and services right there at home. This trend, known generically as local search presents a huge opportunity for small bus

Google Ads and other per-click ads are a fast way to increase the number of visitors to your web site and ramp up sales… if they work. Unfortunately, most web site owners and web site marketers end up pouring money into online advertising without se

If your email inbox is like mine, every day you are inundated with emails. Each vying for your attention. Email is undoubtedly the most competitive marketing medium. Far more so than space advertising, television commercials or even direct mail.

Many traditional retailers, who perform services for homeowners and other businesses, feel they cannot use the internet as an effective marketing tool. After all, you can’t do landscaping or dry cleaning on the web. If you look at the internet as ju

Copywriting guru Nick Usborne shares his thoughts on why testing email subject lines is important. Usborne shows you how to test your email subject lines – the right way.

Whether you sell online or use the Internet to keep communication going with prospects and clients, you want your emails to get a specific response. You want people to open your emails, read them, and then take action. You may want them to fill in a form

Effective web-based customer service is a very achievable goal with significant potential rewards. It simply requires the right principles, practices and tools. By surveying today's most effective practitioners, RightNow Technologies (Bozeman MT) offers t